About The Coffee Experience

For the first time in Australia, coffee will truly come of age with its own showcase alongside the finest produce and culinary talent the country has to offer. The inaugural “coffee experience” will be launched at Melbourne’s GOOD FOOD and Wine Show and will bring together leading global coffee experts to further elevate the industry to a competitive world level. The event has been created by the team at BeanScene , the specialist coffee magazine.

Editor, Steve Agi, says that in the 18 months he has been at the helm of the magazine, not only has he seen the Australian café scene thrive and continue to improve coffee standards, but also our restaurants and finest dining outlets are now beginning to recognise that coffee is a gourmet statement in itself. By bringing together Australia and the world’s best baristas, suppliers and roasters, “The coffee experience” will now place the product firmly alongside the overall food and beverage industry and continue to educate both the hospitality industry and the public in regard to taste and quality. It is intended that “The coffee experience” will become an ongoing highlight of the GOOD FOOD and Wine show in Melbourne.

With the café scene in increasingly good shape, the new event will seek to communicate that coffee is now no longer just the preserve of cafes. The fine dining end of the market is now aiming to present their coffee as the delicate bow that ties off a beautifully presented meal rather than an afterthought. With the confirmed attendance of current World Barista champion, the United Kingdom’s, Gwilym Davis, Australian audiences will be able to experience the art of world class coffee making first hand. Gwilym’s appearance comes shortly before the next World Barista championships in London from 23 to 25 June. This is the first time the current World Barista champion has visited Australia. The all Australian and two time national champion, David Makin, will also make appearances. And, if you thought that coffee was only about the taste sensation, then come and see the nation’s best baristas in the invitation only latte art competition. for the first time the likes of Gloria Jeans, cafenatics, five Senses, campos and Villa & Hut to name a few will go head to head in a PURA latte art smackdown. The Australian latte art champion, Will priestly, will demonstrate that coffee can delight the visual senses as well, along with Victorian barista champion, caleb podhaczky.

A broad and diverse gathering of overall coffee industry experience will be in attendance too, including the founder of Toby’s estate, Toby Smith; creator of the Danes Grand Barista championship, paul Jackson; the legendary Genovese family and; many of Australia’s leading coffee roasters, making it a veritable who’s who of the coffee scene. We invite one and all to be a part of this unique event, with its interactive and fun program with lots of demonstrations, amazing displays of skill and talent, passion for the hunble coffee bean and above all, copious amounts of quality coffee available.

Showing on the Natvia stage:

Danes Grand Barista Championship
The Danes Grand Barista championship is one of the premier barista competitions in Australia. At the coffee experience, reigning GBc champion, Jesse Hyde and Danes Gourmet coffee ceo, paul Jackson, will take the audience through the intricacies of barista competition.

Casa & Bottega
coffee now forms a part of our culture. But, for other cultures, it has been an integral part of the enjoyment of life and the celebration of this simple luxury that all can afford and enjoy. casa and Bottega café has its foundations firmly attached to all things italian and will share its sense of enjoying life, vibrancy, the bringing together of community and just plain fun. Their creative and entertaining offering will remind us all to enjoy the simple things in life.

Green Bean Coffee In-House Hot Air Roasting
Hot air roasting can be done in-house, anywhere. Watch the Green Bean team turn green beans into aromatic roasted coffee in just ten minutes. Learn how the beans react to the heat and how great coffee results.

Appliance Maintenance Domestic Grinder Demonstrations
Yes, you can try these things at home! Learn about the important facets of domestic grinders from one of Australia’s leading coffee equipment businesses, the Appliance Maintenance company.

The PURA Invitational
The 2010 PURA Latte Art Smack-Down is a high-energy coffee making event that will showcase the very best barista skills. Hosted by Australian Barista champion, David Makin, it is an opportunity for an elite group of highly trained & skilled baristas to showcase their expertise.

Toby’s Estate Mypressi Demonstration
The team at Toby’s will present an easy to use guide to the My pressi, portable espresso unit. Helpful, inspiring and portable this is espresso on the go!

Cup Tasting Triangulation With Gloria Jean’s Coffees
Gloria Jean’s coffees is one of Australia’s largest coffee companies, with a rich history of sourcing and roasting coffee onshore. The Gloria Jean’s team will present how the cup tasting process is carried out and invite “coffee experience” participants can join them in this exciting activity.

The GOOD FOOD Show in Melbourne at the Exhibition Centre on June 4-6 will truly become a coffee experience like never before.