BeanScene Magazine

Great magazines move beyond.

Good magazines take on a life of their own – an identity, a feel, a uniqueness that is almost tangible. Great magazines move beyond this and integrate into the lives of their readers. Great magazines are an extension of the reader’s world, their loves and passions, their dreams and ambitions, their hopes and desires.

When the BeanScene team first sat around the table and discussed what the by-line of the magazine should be, we began with “a blend of business and lifestyle”. This lasted less than one issue. We were inundated with positive feedback from issue one, and we boldly declared something that we had previously hoped quietly. We published a new by-line for the magazine; BeanScene Magazine, “A World Class Coffee Magazine”.

What a difference a year makes. At the start of 2009 BeanScene Magazine was a title being bought, relaunched and redefined with more than a few sceptical that it would be of any value to the industry. At the end of 2009 BeanScene is truly one of the world’s leading coffee magazines – a truly World Class Coffee Magazine.

For this we say to you our readers, thank you. To our commercial supporters and partners, thank you. To those who have advocated for our magazine with friends and colleagues, thank you.

For us at BeanScene, 2009 has been a huge year. We’ve been to more events, seen more coffee beans and drunk more amazing coffee than any year previously. And we have thoroughly enjoyed the privilege of being part of your experience with Coffee. Thank you for subscribing and for taking the time to engage with our passionate contributors and generous advertisers.

We wish you and yours a very Merry Christmas, and a safe and prosperous year ahead.

NB: 2010 looks like being bigger and better again! The magazine is growing and we are looking forward to the first Coffee Experience in Melbourne, June 2010. We look forward to sharing more stories, insights and experiences with you.

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